Social media is the only channel where a restaurant or hotel interacts with its guests every day, whether they’ve booked a table or not. It’s also the channel that’s most often handled last, by someone who already has another job.
FRIMA develops the strategy, takes over all or part of the channels, plans, executes, and follows up—both organic and paid. On an ongoing basis, not in bursts of campaigns. It’s continuity that builds brand recognition.
The hard part isn’t posting. The hard part is holding back. A channel with a clear voice says no to a lot of things: no to what just happened to be filmed, no to offers that don’t belong, no to doing what everyone else is doing. It’s in the curation that a brand truly stands out.
We design the channels so that they convey the same voice as the sign on the facade and the menu on the table. For Bar Othilia, this meant a visual language and dynamic content that make the bar feel just as thoughtfully composed on screen as it does in real life. For Charles, it meant an attitude that was just as natural in a story as it was at a table.
And when it comes to paid traffic, we use the same criteria as always: more followers aren't the goal. More visitors are.
