FAQ — FRIMA
Common questions
The questions you most often ask about FRIMA — and the straightforward answers.
What is FRIMA?
FRIMA is a digital agency in Stockholm that operates at the intersection of branding, storytelling, and hospitality. We help restaurants, bars, hotels, and lifestyle brands build a lasting identity, content, and digital presence.
What services does FRIMA offer?
Strategy and project management, social media, content, photography and video, web and digital marketing, as well as PR and events. We handle all or part of the project—from the initial idea to the final launch.
What industries does FRIMA work with?
Restaurants, hotels, nightlife, food and drink, culture, and lifestyle. We operate in the experience industry, and that’s where we excel.
Where is FRIMA located?
FRIMA is based in Stockholm and works with clients throughout Sweden and internationally.
How does FRIMA use social media?
We develop the strategy, take over all or part of the channels, and plan, produce, and follow up—both organically and through paid advertising. The goal is a feed that feels like the place it represents.
Can FRIMA handle our entire digital presence?
Yes. We can take full responsibility for social media, content, photography, and video, as well as campaigns—or step in to help with specific areas where you need us most.
Does FRIMA help with the launch of new restaurants and bars?
Yes. We’re often involved from the initial idea all the way through to the grand opening: concept, name, graphic identity, photography, PR, events, and social media. Bar Charles, Bar Othilia, and Ricordi are examples.
Does FRIMA take photos and make videos?
Yes. We style and shoot press photos, interiors, and products, and produce video content from concept to post-production in collaboration with some of Sweden’s best photographers.
How much does it cost to hire FRIMA?
Every project is tailored to its scope and your needs, so we’ll provide a quote based on what you want to achieve. Contact us at hej@frima.se, and we’ll set up a call.
Who is behind FRIMA?
FRIMA was founded by Nima Pirzadeh and Frida M Thornberg—two partners with 18 years of combined experience in the experience industry. When you work with FRIMA, you work directly with us, with no middlemen.
What sets FRIMA apart from a large full-service agency?
We are a niche boutique agency. You’ll work directly with the founders, get quick decisions, and have an agency that lives and breathes hospitality—not a large team with middlemen.
How do we get started?
Please contact us at hej@frima.se or via the contact form, and we'll schedule an initial consultation to discuss where you are now and what you want to achieve.