When the Brasserie Group launched its brand-new restaurant, Ricordi, in 2021, FRIMA was involved from the initial concept through to opening night—one of Stockholm’s most talked-about restaurant openings that year.
The project encompassed the entire process: target audience analysis, concept and idea development, and the creation of the name itself. Ricordi — memories — set the tone for a restaurant built around the essence of classic Italian cuisine.
The name came first, and it was no coincidence. A name that means “memories” sets a standard for everything that follows: the food, the lighting, the music, the way a guest is welcomed. Italian cuisine is rarely about novelty—it’s about familiarity, about something you feel you’ve tasted before. That feeling can be crafted, but only if all the elements work in harmony.
FRIMA was responsible for photography and video content, the PR campaign leading up to the opening, as well as the website and social media. Every detail was designed to give the restaurant a distinct identity and strong impact from day one.
The opening and launch were managed as a single, integrated effort—from the guest list to media relations—and gave Ricordi a boost that was evident both in bookings and in media coverage.
“This is the Brasserie Group’s first in-house concept, and it’s an impressive achievement—it has personality, despite the large organization behind it.” — Svenska Dagbladet
